Second Life has become controversial in Britain after it was reported that the British government spends 12,000 pounds ($17,500) for the Department of Work and Pensions by a Sky News article. It is mainly controversial because the DWP website does not even advertise it. Furthermore, it seems superfluous to maintain a Second Life community when a million people are likely to lose their jobs in the current economic climate. The account initially cost 20,000 pounds ($29,000) to build and costs 12,000 pounds a year to maintain.
The case for the account, according to the department, is that it will eventually save money in the long run. “We believe it could help make sharing technology more efficient and save taxpayers money as meetings, events and shows can be held online at a fraction of the cost and resources,” they said. While 15 million people have signed up in Second Life, active users only count in the hundreds of thousands.
While Second Life does seem to be struggling to catch on, I think it just needs some time. Because the economic climate isn’t very favorable these days, this type of social media which costs money to maintain may not have much support. Even so, if it will save money in the long-run when people do not have to travel for work because they can virtually meet clients, then it will be much more appreciated. However, it seems that free social media is where the support lies during this time.