Reaction to 95 Theses

I thought the reading, 95 Theses from the “Cluetrain Manifesto,” holds as true today as it did when it was written 10 years ago. It demands from the big corporate companies that they listen to their audiences. The only problem about the 95 Theses was that it was repetitive at times. For example, number 77 states, “You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.” Then number 88 states, “Your product broke. Why? We'd like to ask the guy who made it. Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?” I could see why it could get repetitive, as the author was cleverly trying to cleverly allude to Martin Luther’s 95 Theses from the Enlightenment age in Europe. It’s about humanizing the audience. The big point is that the corporations need the audience, as described by number 78, “You want us to pay? We want you to pay attention.” I think it’s absolutely true, and it’s a pity that the world ever got to that point of treating humans as dollar signs in order to make more money. Of course making money is the idea, but it became too much of the idea, causing the real definition of the audience to fade.
Now the 95 Theses are talking about a movement where the public realizes the corporate world doesn’t control them. As stated in number 88, “We have better things to do than worry about whether you'll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?” Public Relations is about communicating your organization’s causes to people or perhaps trying to persuade them to see why your cause is so important. Like anything else, the original message could’ve been taken for granted or gotten lost in the money-making process. Essentially companies want to provide a service, and it’s important that they never forget that.