It’s hard to believe that only one percent of Internet users create content, but it is even more unbelievable that it is a part of a power law called the 1% Rule. Though it makes sense that “Not everyone will take up the offer to participate…” based on the fact that “distribution of action is uneven across a widespread field of play.” It just makes sense because the text, “Citizen Marketers,” says that people will generally choose not to become active participators and instead become spectators, which are more comfortable observing the content. It is simply a social law that more people will have the enthusiasm to create, and it introduces the rule that “inequality is the rule, not the exception.” That is why the distribution of information seems a bit uneven (McConnell 38).
I love how the one percenters are described as outlaws, based on the motorcycle club anecdote, but it does have some truth to it. However, there are so many accounts on youtube and blogging websites that it seems more than one percent of Internet users. There is some great content out there, and it opens another world of creativity which may have remained undiscovered. The Internet serves as a different creative medium, and I wonder what will be created in the future.
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