Aardvark thanks you for your question. It's on it!

Social media has infiltrated many aspects of daily life, from meeting friends to finding a job. Aardvark, a social search website, enables the social media network to answer your everyday question when you need it. It’s like an instant message program where you can type in your question, then Aardvark will reply, “Thanks for the question, I’m on it!” It will then find a person with the most helpful response and retrieve it for you in a couple of minutes. While it is technically a technology rather than a real life person who is answering your question from the other side of the instant message window, the answer was at least written by a real life person. The technology just helps you find the answer.

According to the website, Aardvark is valuable because “A real conversation with a friend (or friend-of-friend) can provide much better information than a web page. Think of all the knowledge and experience that you have in your head, but haven’t published on the web!” By making the search more interactive, Aardvark takes the idea of 2 way communication in social media, rather than the 1 way communication of web 1.0.

Furthermore, the website says that the “Social Search enables you to tap into the wisdom of your real-world social network, in real-time. Aardvark applies advanced technology to identify the right person, among the tens of thousands in your extended network, to answer a particular question; and then lets you reach out without bothering people, spamming friends, or imposing on someone who isn’t interested.” A search on Twitter found that people have heard of Aardvark, and most seemed to like it. One tweet from davelavinsky said, “Looking at Aardvark - very cool social search tool to get answers to questions. Twitter could add similar functionality - http://vark.com/” Another twitterer, Denizeda, said, “Playing around with my Vark account. I love it!” There really wasn’t any negative tweets about it, except maybe calling the Aardvark experience “weird.” Stebe said, “vark.com —man, that was weird.”